Green My Parents Launches on Earth Day 2010
“Green My Parents recognizes that young people are inherently attuned to their environment and understand the importance of protecting it. … By reaching out to kids, you’re reaching out to a population that most likely doesn’t need to be persuaded that there’s a problem and hasn’t had time to develop ingrained habits around daily acts like driving, shopping and showering. … Raising a generation that — finally — won’t even need to make a distinction between “green” and “normal” is our best path to success.”
.: New York Times article on today’s launch of Green My Parents.
